AWA is bringing of a new way in design which, by combining familiar elements and current techniques, improves and transforms an object into another. We design «enlightened» accessories open to the possibilities of individual combinations that do bear values mixed between the past and the future so as to live in an eco-friendly present.
Fashion designer Annette Weisser, founder of AWA, has been designing a wide variety of accessories for the past fifteen years, using leather, textiles, beads, etc. She designs clothing ornaments and accessories as means of dialogue and of relationship, as a way of expressing one’s uniqueness or of indicating one’s belonging.
AWA’s creations of unusual jewellery and of transformation accessories are based on the principles of recovery, diversion, repair and communication.
AWA proposes to sublimate and transform your wardrobes with a drive to slightly destabilize one’s gaze, to play on time frames and sometimes on the proportions. We present unique and attractive products with simple and playful designs, aiming for a light, refreshing, joyful, and participative, elegance. Eco-friendly rules contribute as much as possible to their elaboration, in order to escape the overproduction of polluting industries without ethical values. The whole thing does require extensive research and various technical tests. For AWA, the idea of reuse and repair is more than just utilitarian and functional: it is a new conceptual and aesthetic approach, an encouragement to find the potential in handcrafts and in certain manufactured products of years gone, a sort of foil away from overconsumption. We made it a creative laboratory to transform the obsolete, to convert the old-fashioned by bringing it back up to today’s fashion standards.
AWA is currently presenting three projects:
- POPPY buttoned textile brooches, which are available in three collections:
POPPY PRO, POPPY AWA and POPPY VINTAGE
- ECHO picture brooches with two collections:
ECHO postcards and ECHO mirrors
- KLINIK a series of prefabricated leather elements for the repair, the customisation and the transformation of leather goods; these accessories are also offered as KLINIK repair kits.
AWA is bringing of a new way in design which, by combining familiar elements and current techniques, improves and transforms an object into another. We design “enlightened” accessories open to the possibilities of individual combinations that do bear values mixed between the past and the future so as to live in an eco-friendly present.
ANNETTE WEISSER, founder of AWA
Coming from a family of lace makers, Annette Weisser, founder of AWA, has been involved in the reconditioning of all kinds of textiles since childhood, a family tradition that she continues today with her children.
She studied at the University of Pforzheim in Germany and then obtained a master’s degree at the famous Central Saint Martin’s School of Art and Design in London, where she began to develop her first ideas for accessories. She then worked for 15 years as a stylist for designer houses in Milan and then in Paris, which gave her experience, versatility and independence. In 2013, she launched her own brand of accessories and unusual jewellery. Further to her specialising in the digital production of leather goods, she has been working since September 2021 on the reuse of scraps and the repair of leather goods. This is how the KLINIK project came into being. With AWA, Annette Weisser intends to set up numerous and fruitful collaborations with brands and institutions, clothing and textile professionals, while maintaining her identity and her creative strength.